Geek Squad: A history

  • Updated: March 24, 2010 - 7:12 AM

May 1994

College student Robert Stephens quits school to start Geek Squad -- with $200 and a bicycle.

Summer of 1994

Stephens sets sail in the first Geekmobile, a green 1958 Simca Arande, that he uses to market his services.

January 1995

With two employees and 15 freelance agents, Geek Squad reaches $100,000 in billing. Clients include 3M and Cargill. Its cheeky invoices come with a promise (We'll Save Your Ass) and bluster (Pay Up, Sucka).


Two-year trial run with Best Buy begins, putting a handful of Geek Squad agents inside the Ridgedale store. Geek Squad also expands to Los Angeles, San Francisco and Chicago.

October 2002

Best Buy acquires Geek Squad, with its 62 agents and almost $3 million in revenue, for an undisclosed sum. Stephens stayed on as "founder and chief inspector."


Geek Squad grows to 10,000 agents nationwide.


Geek Squad City opens on a 4-acre site in Louisville, Ky. The facility repairs personal computers exclusively and employs more than 900. The guy who runs it is called the mayor.


Geek Squad services push beyond computers to deliver tech support for home theater, mobile electronics and appliance repair.


As Best Buy expands into China, Mexico and Puerto Rico, Geek Squad agents go with them.


With the goal of getting teenage girls excited about careers in technology, Geek Squad holds summer camp in 24 locations across the country.


There are about 24,000 Geek Squad agents worldwide, with 1,000 more expected to be hired this year in the U.K.

Source: Geek Squad, Best Buy Co. Inc.

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