Geek Squad: A history

  • Updated: March 24, 2010 - 7:12 AM

May 1994

College student Robert Stephens quits school to start Geek Squad -- with $200 and a bicycle.

Summer of 1994

Stephens sets sail in the first Geekmobile, a green 1958 Simca Arande, that he uses to market his services.

January 1995

With two employees and 15 freelance agents, Geek Squad reaches $100,000 in billing. Clients include 3M and Cargill. Its cheeky invoices come with a promise (We'll Save Your Ass) and bluster (Pay Up, Sucka).

2000

Two-year trial run with Best Buy begins, putting a handful of Geek Squad agents inside the Ridgedale store. Geek Squad also expands to Los Angeles, San Francisco and Chicago.

October 2002

Best Buy acquires Geek Squad, with its 62 agents and almost $3 million in revenue, for an undisclosed sum. Stephens stayed on as "founder and chief inspector."

2004

Geek Squad grows to 10,000 agents nationwide.

2006

Geek Squad City opens on a 4-acre site in Louisville, Ky. The facility repairs personal computers exclusively and employs more than 900. The guy who runs it is called the mayor.

2007

Geek Squad services push beyond computers to deliver tech support for home theater, mobile electronics and appliance repair.

2008

As Best Buy expands into China, Mexico and Puerto Rico, Geek Squad agents go with them.

2009

With the goal of getting teenage girls excited about careers in technology, Geek Squad holds summer camp in 24 locations across the country.

2010

There are about 24,000 Geek Squad agents worldwide, with 1,000 more expected to be hired this year in the U.K.

Source: Geek Squad, Best Buy Co. Inc.

  • get related content delivered to your inbox

  • manage my email subscriptions

ADVERTISEMENT

Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

Advertisement
Golden Gavel by Star Tribune

Time left for great deals

Bid thru Sept. 29

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

 
Close