gps110509
On the homepage
Vikings
Out There
Pardon Board
Petters
Little Buddy keeps track of your little one
Print this story
E-mail this story
Save to del.icio.us
Share on Facebook
Share on Digg
Minnesota business by the numbers
See Minnesota's top earning companies, CEOs and non-profits
Related Content
Little Buddy
More from Business
Will the Little Buddy be parents' new best friend?
Best Buy's entry into the child monitoring market is aimed squarely at budget-minded parents with young children.
The concept isn't new -- Verizon Wireless and Sprint cell phones offered a similar service three years ago, but the child had to have a cell phone. Other dedicated tracking products are typically more expensive -- the Amber Alert GPS 2G, for example, costs $379, though it can do more than the Little Buddy, such as send an alert when a child reaches a destination or is in a car that is speeding.
"Child tracking is an established market, but we're offering a lower-cost dedicated device," said Ari Silkey, global product manager for Best Buy's in-house brand names. "We're focusing on the pre-cell-phone market, kids aged 3 to 10 that are too young to have cell phones.
"We've gotten pretty positive feedback from parents, who see it as a tool to help them manage their lives," Silkey added.
The Little Buddy, which hit Best Buy stores this week, retails for $100. A limited quantity sold out on the company's website after being available for about a week, with a one- to two-week back order.
Marketed under Best Buy's Insignia store brand, the device fits in a backpack or lunch box and broadcasts a Global Positioning System (GPS) signal to nearby cell phone towers. Using a computer or smart phone, you can get an online map that shows your child's location. If the child leaves a designated location at the wrong time, you automatically get a text message.
The device requires either a $14.99 a month subscription fee for unlimited use or a pay-as-you-go fee of 99 cents per request.
Little Buddy has been getting notice on Web chat rooms, though for some parents the concept is a bit too evocative of Big Brother.
"As the father of three daughters under the age of 10, this sounds like an intriguing, although kind of creepy device," said one blogger on Blog Tech.rightpundits.com.
Steve Alexander • 612-673-4553
Recent Business stories
Cadbury shares rise as market speculation grows that Nestle may join bidding fray - November 4, 2009
Cadbury shares rise as market speculation grows that Nestle may join bidding fray - Shares in British chocolate maker Cadbury PLC hit their highest level in at least five years Monday on reports that another rival, Switzerland's Nestle SA, may make a takeover bid. More
Blog: Patent Pending
Lights out at U energy conference. Irony police notified.
Just as Lawrence Kazmerski, a top official at the National Renewable Energy Laboratory, was about to give the keynote address at the University of Minnesota's annual E3 conference at the RiverCentre in St. Paul, the lights went out, bathing the audience in darkness and a deep sense of irony.
Comment on this story | Read all 23 comments | Hide reader comments