Business: Brio is a contract book publisher that offers authors a variety of services from editing to design to distribution for a fee. Unlike conventional publishers, Brio does not take ownership of the author's work or collect royalties on its sales. And it differs from the vanity press, which typically does not offer a wide range of such services.
Founded: 2003
Headquarters: Minneapolis
Website: www.briobooks.com
Executives: Founders John Marino and William Reynolds
Employees: 8
2008 revenue: $1.8 million
Quote: "If we hadn't changed the business model when we did, we wouldn't be here today." -- Marino, discussing Brio's shift from a wide range of intensely competitive, lower-margin printing projects to a focus on the less-competitive book publishing business.
Just as Lawrence Kazmerski, a top official at the National Renewable Energy Laboratory, was about to give the keynote address at the University of Minnesota's annual E3 conference at the RiverCentre in St. Paul, the lights went out, bathing the audience in darkness and a deep sense of irony.
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