
YOUR GUIDE TO THE TWIN CITIES

Founded: April 2007, site launched; acquired by Deluxe Corp. in July 2008
Headquarters: Shoreview
Website: www.partnerup.com
Employees: 7, plus two interns
Executives: Steve Nielsen, president and CEO; Beth Nielsen, senior vice president
2008 revenue: The unit's sales are not disclosed; Deluxe had $1.47 billion in 2008 sales
Strategy: Scaling up to launch PartnerUp 2.0 in the second quarter, preparing for rollout to Deluxe's 4 million small-business customers this year, and continuing to seek member feedback to improve user experience
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