Danish toymaker's first-half sales, profits soar: It's all about the Lego Movie

  • Article by: Associated Press
  • Updated: September 4, 2014 - 4:55 AM

COPENHAGEN, Denmark — Danish toy maker Lego says revenue soared 11 percent in the first six months of 2014, mostly because of the success of the "Lego Movie."

The privately owned company's chief financial officer said Thursday they were thrilled by the success.

John Goodwin said: "Lego Movie products provided a significant boost to our sales during the first half of 2014." He said that support could continue in the second half of the year, when Lego Movie will be launched on DVD.

Net profit in the period was up 14 percent compared with the first half of 2013, at 2.7 billion kroner ($480 million), on sales of 11.5 billion kroner.

Lego, which is not publicly listed, releases only half-year figures.

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