Business: Designs and produces hand-painted eggshells that have to be broken to retrieve cash hidden inside.
Founded: 2006
Headquarters: Woodbury
Web: www.cashells.com
Employees: A number of subcontractors help with artwork
Executives: Donna Fanning, owner and founder
2007 revenue: $20,000
Strategy: Learn about financing options, seek investment capital to automate production and pursue goal of taking Cashells national.
Just as Lawrence Kazmerski, a top official at the National Renewable Energy Laboratory, was about to give the keynote address at the University of Minnesota's annual E3 conference at the RiverCentre in St. Paul, the lights went out, bathing the audience in darkness and a deep sense of irony.
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