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Continued: Supermarkets add digital coupons, but response has been tepid

  • Article by: JOHN EWOLDT , Star Tribune
  • Last update: June 3, 2014 - 10:13 PM

She thinks digital coupons will become more appealing when more of them are exclusive. Currently, most of the manufacturers and store digital coupons offered by supermarkets are a duplicate of coupons from the Sunday paper or Coupons.com.

Gunter disputes the idea that digital coupons have an advantage in that they can’t be forgotten at home or in the car because smartphone owners always have the device on them. “If I’m holding the paper coupons in my hand when I’m in the store, I know I won’t forget them,” she said. “I’m not sure I can say that about a smartphone in my purse.”

But Lempert hopes that some tech whiz will soon launch a digital game changer. “The future is mobile. Millennials don’t even want to print coupons from the Internet. Someone will figure out how to make it available and easy for people.”

 

John Ewoldt • 612-673-7633



 

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