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Schuler Shoes, the Maple Grove-based retailer that prides itself in selling comfortable shoes that fit correctly, is preparing to celebrate its 125th anniversary in August. In anticipation of the event, the company has commissioned a new logo for its brand identity that is now starting to roll out into the public eye. The rebranding was conceived and completed under the direction of Capsule, a Minneapolis brand-strategy agency.
Schuler Shoes, which employs pedorthists on its staff to properly fit their customers, is run by the fourth generation of Schulers, a family-owned business that began in 1889 with Vincent Schuler. The company, with seven Twin Cities locations and one in St. Cloud, employs 250 people. Sales have been strong, even through last decade’s recession, climbing 87 percent between 2006 and last year.
People we know
• Pahoua Yang Hoffman was named director of policy at the Citizens League. She will lead developing and advancing policy recommendations with the Citizens League’s members and partners. Hoffman previously served in management at Twin Cities Public Television, focused on planning, research and communications to meet the station’s program and financial goals. Previously she worked as the assistant director for the University of St. Thomas’ Office of International Student Services, and for the American Refugee Committee.
“Pahoua stands out not just in her understanding of policy and government affairs, but especially in her ability to listen to and engage a wide range of stakeholders … and to manage complicated initiatives from start to successful completion,” said Sean Kershaw, executive director of the League.
Hoffman will focus on issues of electrical energy efficiency, higher education, assisting with the League’s Taking on 2025 project and reinvigorating the Citizens League’s news/publication functions. Taking on 2025 refers to the year when baby boomers begin to reach the most expensive stages of their aging and medical care. The 62-year-old membership organization, which dubs itself “common ground for the common good,” brings together Minnesotans from different backgrounds and ideologies to create and advance policy solutions.
• Jeremy Hanson Willis, former head of the Minneapolis economic development agency, has been named deputy commissioner of workforce development, reporting to Commissioner Katie Clark Sieben of the Minnesota Department of Employment and Economic Development. Hanson Willis, a onetime PR guy and farm kid from northwestern Minnesota, earlier served as chief of staff to former Mayor R.T. Rybak.
• Blake Chaffee, who was director of the communications, analysis and research division at the Department of Employment and Economic Development, was named deputy commissioner and chief operating officer. Chaffee, who grew up in Cloverdale, Minn., once worked for the late U.S. Rep. Jim Oberstar, the eloquent lion of the Iron Range.