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Continued: Newest name in PR is an old one: Spong

  • Article by: DAVID PHELPS , Star Tribune
  • Last update: April 15, 2014 - 9:19 PM

Two years ago, the Spong organization mounted a high-profile sign-painting job for client Sherwin-Williams when the HOLLYWOOD hillside sign overlooking the film capital of the world fell into disrepair. The result was a wealth of publicity that landed Sherwin-Williams on national news stories and went viral on the Internet.

“Public relations has changed a lot in the last 20 years, even in the last five years,” said Wehrenberg, who also teaches strategic communication at the university. “Doug’s been able to evolve PR from being media relations and crisis communications and internal communications to creating experiential programs where people can try on a brand and create content for brands.”

David Phelps • 612-673-7269

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