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Continued: Irresistible Target deals, but only on some items

  • Article by: JOHN EWOLDT , Star Tribune
  • Last update: April 13, 2014 - 6:22 AM

Vladas Griskevicius, associate professor of marketing at the University of Minnesota’s Carlson School of Management, said the breach may feel like a hot-button issue for consumers now. But he said it will fade, especially when a company has tried do something about it, as Target has. “Who remembers the Toyota gas pedal sticking today unless you remind people of it?” he asked.

The discounter isn’t saying how long the improved deals will continue, but Koo said she isn’t expecting a letup soon.

“Target’s been able to keep longtime loyalist shoppers after the data breach, but they’re going to have to keep these unbeatable deals going for a while to reinforce habits for the skeptical shopper,” she said.


John Ewoldt • 612-673-7633

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