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Miami DJ sues Target for injury after he hoards Jason Wu collection

Posted by: John Ewoldt under Lions, Target Updated: March 31, 2014 - 10:39 AM

Do you get the feeling that Target is bleeding under water and sharks are feeding on the corporation? The data breach has many reporting Target's missteps and it appears to resemble a feeding frenzy for sharks.

How else can a person interpret the latest antics of the Miami DJ who hoarded nearly $5,700 of merchandise from the Jason Wu collection in Feb. 2012?

According to the Riptide blog, Kevin Wills and his then wife were first in line at a midtown Miami Target store to get pieces of the Wu collaboration. Wills and his wife snatched up cart-fulls of Wu booty, causing  recrimination from other shoppers who left Wu-less. (This was before Target instituted a buyer limit on designer collections.) Allegedly, some outraged shoppers physically attacked him while he and his then wife tried to leave the store with their hoard.

One customer allegedly shoved her cart into Wills' legs as her husband said that he was going to "kick Wills' ___."

Maybe it took WIlls two years to discover his legs aren't healing or maybe he figured that everyone is suing Target these days so why not try to cash in with everyone else?

Either way, Wills decided that Target didn't do enough that day to protect him from the angry mob. His proof is that Target dropped its no-limit purchase policy immediately after the incident. He also claims that Target made "hundreds of thousands if not millions in advertising" when the media outlets from the Hollywood Reporter to the Huffington Post ridiculed his behavior.

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