A look at the people behind the numbers in area business:
JESSE ROSS HABERMAN
Title: Director of digital technologies
Jesse Ross is bringing in-house programming skills to Haberman as the Minneapolis marketing agency’s first director of digital technologies.
Ross is doing some Web development himself while offering feedback on digital aspects of creative ideas and coordinating with partner firms that continue to do development work for Haberman.
“We can work a bit more agilely and be a bit more nimble,” Ross said. “We are trying to bring [development partners] in earlier, having someone on the Haberman side who can speak their language and be a translator for both sides.”
Ross also is working to build a strong internal development team at Haberman.
In addition to working with what Haberman President Brian Wachtler termed his “special techie computer magic,” Ross also can offer a creative perspective based on his background in art and design.
Ross, who has a bachelor’s of fine art from the College of Visual Arts in St. Paul, already has done illustrations for Haberman client work. He pushed himself to learn Web development outside of class.
“Programming felt like another creative outlet, another set of tools I can use,” Ross said.
Ross had a working relationship with Haberman before joining the agency, teaming on a project when he was a senior developer and director of development at the former Sevnthsin agency. He previously was an interactive designer for MRM Worldwide, one of the world’s largest digital marketing firms, and has worked as a designer, illustrator, programmer and teacher.
Haberman, a full-service marketing agency, describes itself as “modern storytellers” who are telling “the stories of pioneers who are making a difference in the world.”
Q: What appealed to you about joining Haberman?
A: Part of it was the people. This is a great crew and a great philosophy that guides all of the work. Part of it is the work itself. The willingness to stand behind these clients and do good for good people was really compelling to me.
Q: How did you go from artist to programmer?
A: I went to college for illustration and fell in love with Web design there. I realized that to do any bleeding-edge creative work that took advantage of having an audience voice as part of it, I needed to learn to program.