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Continued: Cardiologist building better snacks

  • Article by: NEAL ST. ANTHONY , Star Tribune
  • Last update: March 1, 2014 - 5:07 PM

“I just try to maintain an active lifestyle. I spend a few dollars a day on the products. About what you’d spend on other kinds of nutrition bars.”

Step One, whose three founders include food-industry veteran Barbara Birr, operates from a small plant in St. Louis Park and includes several employees and contract workers.

William Alldredge, the company’s chief financial officer, declined to disclose annual revenue, but said Step One has doubled in sales over the last year.

Klodas and other investors, including friends and family, have raised $800,000 to date to get the company up and running. Alldredge said Step One has received additional support from Women­Venture, the nonprofit consultant to women-owned businesses. The company also has established a relationship with Canada’s Manitoba province to fund research and new-product development.

Klodas called Step One a “mission-driven” business that she hopes will make a buck.

“Long term, it’s about seeing this approach expand,” Klodas said. “And maybe we’ll be acquired by a food or pharmaceutical company that sees this as an adjunct to care. I’m a physician, not someone with aspirations to run a global food company.”

 

Neal St. Anthony • 612-673-7144

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  • Edina cardiologist Dr. Elizabeth Klodas, a specialist in heart disease prevention, helped design a new food product line called Step One Foods.

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