MNsure will deploy up to 100 temporary call center operators

  • Article by: JACKIE CROSBY , Star Tribune
  • Updated: February 5, 2014 - 9:05 PM

More than 90,000 people have bought coverage, but a surge in customers is expected as a key deadline draws nearer.


Abdikarim Abdi and Josh Truax took calls and worked on training in the MNsure call center in St. Paul on Jan. 29, 2014.

As MNsure took steps Wednesday to bolster its shorthanded call center, some of its board members said they regretted not raising concerns earlier about problems that have plagued the state’s health insurance exchange.

“I don’t feel the approach I’ve taken in the past has been appropriate based on the current experience,” said Tom Forsythe, a vice president of General Mills Inc.

Since its Oct. 1 debut, the MNsure website has been beset with technical issues that have made enrollment difficult. The call center, which was supposed to be a resource for residents with questions, was overwhelmed with callers at levels far above projections and staffing.

To that end, the MNsure board of directors approved spending up to $750,000 to hire 100 temporary call center operators to help answer questions and relieve logjams ahead of an anticipated spike in traffic as the March 31 end of open enrollment looms. Minnesotans who haven’t bought insurance by then face tax penalties under the Affordable Care Act.

Erik Larson, MNsure’s chief operating officer, said some of the cascading issues that call center operators were trying to manage have eased because the website is “working much more effectively.” In the past, people were calling several times because they were concerned about getting stuck without coverage. Average wait times this week were between 7 and 14 minutes.

“I don’t want to paint this rosy picture that everything’s perfect,” Larson said, “but things are much better.”

Forsythe said he was “struggling to be a good board member here,” and that he continues to have “fundamental questions about operations” of MNsure, which is supposed to simplify insurance options for consumers.

Despite continuing problems with the website and call center, MNsure’s latest enrollment figures show that Minnesotans are finding and buying health plans.

About 90,400 people have used the state’s new online health insurance exchange to buy coverage as of Feb. 1, but much of the growth has come from new enrollees in Medical Assistance and MinnesotaCare, two government-subsidized plans. The number of people buying insurance through private plans remains well below projections, which could have budget implications if that remains the case by the end of March.

‘What we have’

“It’s what we have to live with today,” said board member Phil Norrgard, director of human services at the Fond du Lac Band of Lake Superior Chippewa. “But it’s very far from what we wanted.”

Like Forsythe, Norrgard said he has “misgivings” about his role and oversight, and that assurances received after the launch of the website have been slow in coming.

“The fact is, there wasn’t much information about operations,” Norrgard added, saying it was “like grasping at water. … It would run through your fingers.”

Scott Leitz, MNsure’s interim CEO, said ramping up the call center staff will help MNsure get closer to industry standards, which he defined as wait times of less than 1 minute for 85 percent of callers. About 50 additional workers are expected to be answering phones within two weeks and up to 50 more within a month.

Leitz, who took over as leader in mid-December, told the board that beefing up the call center will relieve some immediate needs, but fundamental problems with the website still need to be addressed.

Frustrations over those lingering IT issues led to barbed questions from some board members. And in one exchange about how quickly to start addressing the issues, board chairman Brian Beutner used a four-letter word to describe the current state of the system.

“If we keep deferring decisions … we, by default, have made the decision to keep grinding with what we’ve got,” he said.

Beutner said rising frustrations and the sharper tone of the meeting reflect a maturing board that is becoming more knowledgeable about MNsure’s operations.

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