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Continued: Indian Motorcycle rollout shifts into overdrive as spring nears

  • Article by: DEE DEPASS , Star Tribune
  • Last update: February 1, 2014 - 6:22 PM

In St. Paul, Welch’s Indian Motorcycles of the Twin Cities is very happy with the bike’s performance. Since the relaunch of the line, he has sold nearly 100 bikes, with a goal this year of “no less than 200.”

Welch credits Polaris with keeping consumer interest high, even after introducing its first redesigned Indian on Aug. 3.

“What has kept the momentum is how Polaris spaced out the timing of how they were going to market this bike and bring it back to the masses,” Welch said. “I was not a fan of it at first, but now I see the big picture. They have a hold on what needs to be done to bring this brand back to life the right way.”

Polaris partnered with U.S. dealers to host customer demo rides last summer. Polaris hauled in loaner bikes, attended scores of bike shows and rallies around the country, and gave tours of its factories in Wyoming, Minn., Wisconsin and Iowa.

“We’re really excited. It’s going to be a great year,” Polaris’ Menneto said.

 

Dee DePass • 612-673-7725

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