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Björn Stansvik, CEO and founder of Minneapolis-based Mentormate, which also owns and sponsors the annual MobCon conference for mobile application developers, said XRS represents a perfect case study.
“Jay listened really intently to the competitive landscape,” Stansvik said. “He realized very quickly that this was going to be their new business.’’
Having that conviction early on and acting on it with expediency and determination has given the company a competitive edge. And it comes at an important time in the trucking industry. Pending new rules will require more drivers — from fleet drivers to individual owner-operators — to keep electronic records.
In the next few weeks the Federal Motor Carrier Safety Administration will publish rules for the trucking industry that will require electronic onboard recorders, or EOBRs, to track hours-of-service and other driver data. Those changes are expected to be implemented in the next couple of years.
XRS, which has typically worked with trucking fleets, will benefit from those rules, which should open up a new set of customers and help push some of XRS’ legacy customers to transition to XRS’ new service.
Coughlan recognized the discontinuous innovation that mobile represented, but he’s modest in his assessment of the change.
“I’d like to tell you I’m a great visionary,’’ he said. “[But] I was just solving my problems and I saw an opportunity.”
Patrick Kennedy • 612-673-7926