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November was busy for Minneapolis ad agencies:
Periscope was selected as media agency of record for hair salon giant Great Clips. The new work for Great Clips is confidential, but substantial media buying means at least two new employees for Periscope. Olson, meanwhile, added Supercuts to its client list as agency of record. Olson is aiming for double-digit revenue growth in 2014. Colle+McVoy extended its relationship with Explore Minnesota after a competitive review. Solve launched a full-scale marketing campaign for ADCB, the third largest bank in Abu Dhabi.
An ad created by Campbell Mithun for client Wellmark Blue Cross and Blue Shield (in Iowa and South Dakota) went viral at the subtle expense of the Affordable Care Act. The set of three ads was designed to remind consumers that there is more than one place to buy health insurance. Said the ads: “Things don’t always work like they’re supposed to. Good thing the government exchange isn’t the only place to buy health insurance.”
• Wells Fargo has named Laurie Nordquist head of personal and small-business insurance. Nordquist, 54, takes over for Anne Doss, who died unexpectedly in August. Nordquist was executive vice president of Wells Fargo Institutional Retirement and Trust. Business Insurance magazine says Wells Fargo Insurance’s 2012 revenue was $1.58 billion, making it the world’s fifth-largest broker.
• The Mayo Clinic named Google’s executive chairman, Eric Schmidt, a board trustee. Schmidt since 2001 has helped grow Google from a Silicon Valley start-up to a publicly held, global leader in technology and electronic search. Schmidt runs Google’s business partnerships, government relations and technology “thought leadership.”
Neal St. Anthony • 612-673-7144