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Continued: Small retailers find ways to compete with the big boxes

  • Article by: JOHN EWOLDT , Star Tribune
  • Last update: November 26, 2013 - 5:58 AM

The North Loop district in Minneapolis is bundling its holiday appeal for the first time on Saturday. A dozen shops and restaurants are featuring specials and complimentary food and drink. Promotions include storewide discounts of 20 percent or more at Handsome Cycles, Mitrebox Framing, and Statement Boutique and discounts on select items at C’est Chic Boutique, D. Nolo, FinnStyle, and MartinPatrick3.

While small retailers aren’t jumping aboard the “open on Thanksgiving Day” bandwagon, some analysts think that waiting until Small Business Saturday to start holiday promotions may be waiting too long.

“By the Saturday after Black Friday, people have already spent a lot of their money and they’re not eager to spend more,” Brennan said.

One local retailer, Covered in Uptown, is competing by throwing a Black Friday punch as hard-hitting as any big-box retailer. The women’s boutique will discount its entire store 40 percent on Black Friday. The store doesn’t open until 10 a.m., but it expects to have dozens of customers lined up before then. It’s the first time that the retailer has slashed prices that steeply storewide.

“We don’t offer that big of a discount all year long,” said Bridget O’Brien at Covered. “This is how we compete with the malls and Nordstrom.”


John Ewoldt • 612-673-7633


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