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Continued: Frozen pizza maker Bernatello's heads upscale – without brand name

  • Article by: MIKE HUGHLETT , Star Tribune
  • Last update: October 20, 2013 - 10:51 PM

“In the last few years, people have gone back to restaurants,” Frank said. But “going premium is a strategy a lot of frozen pizza makers have used” to fight back. “Going premium is a good strategy, and what that means in pizza is more toppings and exotic toppings.”

 

Mike Hughlett • 612-673-7003











 

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