Page 2 of 2 Previous

Continued: Are folk heroes best MNsure spokesmen?

Sienko said MNsure and BBDO Proximity included different cultures and ethnic groups in focus groups and interviews when testing the Paul and Babe concept.

“They may not have known who Paul and Babe were, but it still worked for them,” Sienko said. “We realize a recent immigrant from Somalia or Guatemala might not know who Paul and Babe are, but they were entertained and they got the gist of the message.”

 

dphelps@startribune.com • 612-673-7269 jcrosby@startribune.com • 612-673-7335

  • related content

  • FAQs on MNsure, the new insurance marketplace

    Sunday September 29, 2013

    A quick guide on the state's insurance market set up under the new U.S. health care act.

  • What to know about MNsure

    Tuesday October 1, 2013

    Minnesota’s new health insurance exchange opened its doors Tuesday, giving consumers a new way to shop for coverage and to...

  • MNsure: Week 1

    Friday October 4, 2013

    • MNsure officials on Friday offered a week-ending accounting of activity on the new health care insurance exchange website.• Consumers logging onto...

  • MNsure frustrations are tied in part to federal system

    Friday October 4, 2013

    Frustrations with identity verification continue to be among the chief complaints as Minnesotans start logging on to the state’s new health insurance exchange. A state official says the problem rests...

  • Paul Bunyan is used in cheeky MNsure ads.

  • Paul Bunyan and Babe have long been Minnesota folk heroes, but they’re not familiar to many immigrants.

  • get related content delivered to your inbox

  • manage my email subscriptions

ADVERTISEMENT

Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

Advertisement
Golden Gavel by Star Tribune

Countdown to great deals

Bid Sept. 21-29

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

 
Close