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Continued: Sales stay plump for Chanhassen-based MyPillow

  • Article by: JOHN EWOLDT , Star Tribune
  • Last update: September 15, 2013 - 6:56 PM

Most of the complaints are about the product or the guarantee/warranty, said Dan Hendrickson, communications coordinator at the Better Business Bureau of Minnesota and North Dakota, but he doesn’t believe 61 complaints is troublesome for a company that has sold more 3 million pillows.

Grumbling about the product is more common at, where more than half (233) of the 447 reviewers gave the pillow one or two out of five stars. Reviewers complain mostly about the pillow’s lumpiness, chemical odor and high price. Lindell claims that many of the reviewers are confusing it with the I ♥ My Pillow product, which is a ­different company.

Despite the poor showing on Amazon, Griskevicius said the sheer number of reviews, good or bad, can be perceived as a positive sign for MyPillow. The fact that the product has nearly 500 reviews indicates that people are talking about it, he said. “If I’m selling something, I’d rather have a high number of people reviewing it than just a few people giving it five stars.”

One customer who thinks its medical claims are overblown still likes the pillow. Stan O’Daffer of Plymouth said that he has eight pillow rejects nesting in his closet, but he prefers his MyPillow over the $150 down pillow he bought. “It hasn’t gotten rid of my headaches or neck stiffness, but my sleep is improved,” he said.

Lindell, a guy whose frenetic energy level is a walking advertisement for the benefits of a good night’s slumber, says he always sleeps well on his MyPillow. “Whether I get four hours of sleep or eight, I always feel well-rested,” he said.


John Ewoldt • 612-673-7633


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