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Continued: Target hopes to offer in-store pickup service by the holidays

  • Article by: THOMAS LEE , Star Tribune
  • Last update: August 31, 2013 - 9:06 PM

Interestingly enough, some experts suggest that BOPS could actually decrease a retailer’s overall sales.

For example, Silverman of Etailing Solutions said the service might hurt “impulse sales” at stores if a customer visits a store just to pick up an order, whereas regular customers waiting at checkout might see something else they want to buy.

That might pose a problem especially for Target, whose entire strategy depends on convincing shoppers to load up their carts as much as they can with every visit.

In any case, retailers such as Target feel they need to offer every service that customers expect.

“I think the key for us is just the convenience for guests,” Kathy Tesija, Target’s executive vice president for merchandise and supply chain, recently told analysts. “Sometimes they don’t want it delivered and sitting on their door step, but oftentimes they want to be able to get other things in the store, either that go along with that core item or just the rest of their list. So we think it will be very interesting to our guests.”

 

Thomas Lee • 612-673-4113

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  • A Target employee pushes shopping carts inside the Target Corp. Store in Torrance, California, U.S., on Tuesday, August 20, 2013. Target is expected to announce quarterly earnings results on Aug. 21, 2013. Photographer: Patrick T. Fallon/Bloomberg

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