Page 2 of 2 Previous

Continued: Disappointing Canada sales drag down Target second quarter earnings

  • Article by: THOMAS LEE , Star Tribune
  • Last update: August 22, 2013 - 5:58 AM

Mulligan said Target does not need to adjust its pricing in Canada but rather do a better job educating consumers about prices. For example, Kantar studies have shown Target’s prices are comparable to its Canadian rivals but shoppers feel otherwise. Extra marketing and increased adoption of REDcard, which offers 5 percent discounts on each total purchase, will help, he said.

“The good news is that we come from a good place,” Mulligan said. “Studies show our pricing is very competitive with the low-price leader. We will use of all of the quivers in our marketing bag. We need to tell our story better.”


Thomas Lee • 612-673-4113

  • related content

  • Target: Going global

    Tuesday May 28, 2013

    Target, the homegrown retail powerhouse that started as Dayton Hudson, is going global. As the company reaches north to Canada, the Star Tribune examines how it will stand out among...


    Find the latest news and information about Target Corp.

  • Claudia Angarita and Mercedes Marenco shopped at one of Target’s new Canadian stores, which have not produced great results as yet.

  • get related content delivered to your inbox

  • manage my email subscriptions





Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters