LOS ANGELES — It's summertime and the stock market is sizzling.
The market reached an all-time high this week, torching its previous record set just before Memorial Day.
Even so, a handful of companies stand out. Six stocks — Amazon, Starbucks, UnitedHealth, Visa, Mastercard, and Discover Financial — notched their own records this week, helped by the growing confidence of American consumers.
Would buying these stocks now be a hot-weather impulse or a coldly-calculated move?
All six have improving earnings outlooks, analysts say. Credit-card companies and UnitedHealth appear to be the best bets.
The six companies share similar traits that make them attractive. They are consumer-focused, with dominant market positions and growing revenue streams, says Fred Dickson, chief investment strategist at D.A. Davidson & Co.
Their importance to shoppers is crucial to their growth prospects. Americans' confidence in the economy has reached its highest point in 5 1/2 years. The housing recovery is strengthening. Job growth continues at a steady pace.
When consumers feel better about the economy, they splurge on discretionary items like a Venti Caramel Macchiato from Starbucks or a new book or DVD from Amazon. And they pay for those items with credit cards.
Visa and UnitedHealth are the most attractive buys right now, says David Brown, chief market strategist at Sabrient Systems, an investment research firm.
The outlook for Discover and MasterCard is also good, particularly as consumer confidence improves. The companies' biggest challenge remains staying competitive in a crowded field, he says.
While Brown expects Amazon to continue to dominate its market, he sees a big risk in buying the stock now.
"It's a fine company, but I would want to enter it in a pullback — a big pullback," Brown says. "It has, by far, the most downside."
Here's a brief summary of each stock:
— UnitedHealth Group Inc.
The stock of the nation's largest health insurer has climbed more than 25 percent this year and hit an all-time high of $68.75 in trading on Wednesday, according to FactSet.
Like other health insurers, UnitedHealth stands to benefit from the federal health care overhaul. The company will be able to participate in state-based health insurance exchanges designed to expand coverage to millions of uninsured Americans. The company is also the largest provider of Medicare Advantage plans, which are privately run versions of the government's Medicare program for the elderly and disabled people.
Financial analysts, on average, expect the stock to move higher. Their consensus target price is $71.47, according to FactSet.
On average, the stock has a "Buy" rating from analysts polled by FactSet.