“Did Newtown change our perspective? Yes,” said Tim DeVries, managing general partner of Northwest Equity Partners. “It made us incredibly happy that we were as careful in our going-in process, and that we avoided the easily abused products.”
The December 2012 shooting deaths of 20 children and six staff members at Sandy Hook Elementary School in Newtown, Conn., shocked the nation.
They also redrew the line on what Norwest Equity Partners is willing to own.
Norwest Equity Partners, known as NEP, is a Minneapolis private equity affiliate of Wells Fargo & Co. At the time of the Newtown shooting, NEP owned Caliber Co., the parent of the shotgun and rifle manufacturer Savage Sports.
NEP sold the business to the defense contractor Alliant Techsystems (ATK) in late June for $315 million, a price that at least raises the question of how eager NEP may have been to exit.
But it’s not a simple story of a professional investor dumping a deal so as not to risk its reputation.
NEP took care last year to make sure that Savage made hunting firearms that were, as the managing general partner put it, “not easy to abuse.” Then it concluded there was too much risk even in those.
It seems fair to call both the purchase and the sale the actions of a responsible investor.
Tim DeVries, NEP’s managing general partner, explained that the Savage deal fit well with NEP’s continuing interest in sports and outdoors products. Past deals include the life vest company Stearns Manufacturing of Sauk Rapids and Pelican Products, which produces rugged cases, flashlights and other outdoor products.
To DeVries and his partners, Savage was more of a hunting products company than a gunmaker.
The first investment in Savage was by Norwest Mezzanine Partners, an affiliate of NEP that provided subordinated debt to help finance a 2004 buyout. Norwest Equity invested in Savage in early 2012.
“If Savage had [assault weapons] or if Savage had handguns, there’s no way we would have invested,” DeVries said. “We did talk about it very carefully as partners, and we thought long and hard. The heart and soul of Savage is the bolt-action rifle that is used in deer hunting.”
When the Newtown shooting occurred, NEP immediately reviewed the entire product line. A couple of offerings, such as a low-end shotgun best suited for home security, were dropped.
“Did Newtown change our perspective? Yes,” DeVries said. “It made us incredibly happy that we were as careful in our going-in process, and that we avoided the easily abused products.”
As for the Newtown tragedy triggering the decision to sell, DeVries said, “we want to be a responsible citizen, and we want to be perceived as a responsible citizen. [Newtown] was not the driver, but I would not be telling you the truth if I said it wasn’t a factor.”
NEP has just the one principal investor, Wells Fargo, and DeVries said little about Wells other than that it is very protective of its reputation and that Wells did not insist on NEP selling Savage. It seems likely no one from Wells needed to tell him that.
“If I am a bank customer, I don’t have any idea what Wells Fargo is doing in private equity,” said Adam Waytz, a professor who teaches ethics at the Kellogg School of Management at Northwestern University. “It really suggests some genuine ethical interest or political interest, that Norwest would make this decision. It’s not like they have been facing a lot of heat.”
DeVries said NEP had other reasons for the sale, too. It had accomplished much of what it hoped to while Savage was under its ownership, such as improving financial reporting and manufacturing processes, plus it had a willing and well-funded buyer in ATK that knew the business well.
Gun business is booming