Endeavor Air shows off new name, logo

  • Updated: June 26, 2013 - 9:03 PM
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Ryan Gumm, president & CEO of Endeavor Ai,r showed off the company logo, during the ribbon cutting ceremonies at the Endeavor Air headquarters, formerly Pinnacle Airlines, at the Minneapolis St. Paul Airport on Wednesday.

Photo: BRUCE BISPING , Star Tribune

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Ryan Gumm, CEO of Endeavor Air, showed off the airline’s new name and logo Wednesday at its new headquarters at Minneapolis-St. Paul International Airport.

The airline, formerly known as Pinnacle Airlines, moved to MSP from Memphis after emerging from bankruptcy.

Pinnacle, now owned by Delta Air Lines, is a homogenization of three regional airlines — Pinnacle, Mesaba and Colgan — so giving it a new name helps solidify its identity, the company said. The Endeavor planes will still say “Delta’’ on their exteriors.

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