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Continued: Sub sandwich chain Jersey Mike's plans Twin Cities expansion

  • Article by: CELIA AMPEL , Star Tribune
  • Last update: June 20, 2013 - 6:56 PM

“We’re really focused on that guest experience,” Griparis said. “From franchisees to our team members, we encourage that fun, open dialogue with our guests. We truly want to get to know our customers.”

It’s a model that allowed Jersey Mike’s to bear the brunt of the recession, Griparis said. He and fellow franchisee Jeff Berns opened their first location in Illinois in April 2009, and it crossed their minds that they could have chosen a wiser time. But Griparis said it turned out fine.

“Instead of casual dining, people were trading down to the fast-casual market, and finding great value there,” he said.

The Twin Cities has been a particularly strong market for fast-casual dining, partly because those restaurants vow to deliver fresh, ethically sourced food, Solochek said.

“You have a population there that is probably more interested in eating healthy,” he said. “And you have the ability to put a lot of fast-casual chains within a city as opposed to them being spread out all over the place.”

 

Celia Ampel • 612-673-4642

 

 

  • related content

  • Laurie Sonstegard and her sons, Max and Jack, and a family friend, Alexander Brazones, dig into sandwiches at Jersey Mike's in Blaine.

  • Laurie Sonstegard and her son Max, 10, dug into sandwiches at Jersey Mike’s in Blaine this week. The new Blaine restaurant follows the Jersey Mike’s location in St. Anthony. More are planned for the Twin Cities.

  • Jersey Mike’s is expanding in Minnesota. The chain is part of the mounting success of “fast-casual” restaurants.

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