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Continued: Medica coaxes members to eat healthier with paperless coupon program

  • Article by: JOHN EWOLDT , Star Tribune
  • Last update: June 14, 2013 - 9:22 PM

The cards can be used at Cub, Rainbow and Lunds/Byerly’s stores. Rainbow will also place “healthy savings by Medica” cards near each of the hundreds of items that qualify for the discount program.

The program has no projected end date, according to Medica.

Robert Jeffery, a professor at the University of Minnesota School of Public Health, said that is important. “Most healthy eating behavior goes away when the incentive is taken away.”

John Ewoldt • 612-673-7633

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