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Continued: Best Buy adds new store-within-a-store: Windows

  • Article by: JOHN EWOLDT , Star Tribune
  • Last update: June 13, 2013 - 9:00 PM

Bloomberg News contributed to this report. John Ewoldt • 612-673-7633

 

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  • Best Buy is expanding its store-within-a-store concept to Microsoft Windows displays at about half of the Richfield-based retailer’s big-box stores in the United States and Canada.

  • The Windows store-within-a-store at Best Buy will cover 2,000 square feet. Analysts see the stores as a move by Microsoft to counter Apple’s Best Buy acreage.

  • Best Buy is hiring 1,200 sales associates to explain Microsoft’s product lineup, including the Windows 8 operating system.

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