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Continued: Motivation is their business at MotivAction of Plymouth

  • Article by: DAVID PHELPS , Star Tribune
  • Last update: May 18, 2013 - 5:52 PM

MotivAction noticed business starting to bounce back in 2011. The company even rehired some of the employees who had been let go at the beginning of the downturn.

The company has a sales staff, its own in-house creative agency, an IT department, business analysts and a rewards department that buys the merchandise for its online store.

“It’s not back to where it was, but we are clearly on the right path,” Keller said of MotivAction’s business outlook.

The engagement business is more tech-savvy these days but the bottom line remains the same.

“This is not rocket science,” said Keller. “One of the best returns on investment a company can have is an engaged workforce and customer base.”

 

David Phelps • 612-673-7269

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