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Continued: New security idea: Fake television

  • Article by: JOHN EWOLDT , Star Tribune
  • Last update: April 20, 2013 - 9:13 PM

For now, he’s concentrating on growing sales of FakeTV, which have doubled in the past two years. The small company is staffed with engineers but no marketers. That leaves Teder to be the pitchman, including a short spot on QVC in 2008. “We sold over 1,000 in five minutes and I thought we were doing really well, but the people at QVC were saying, ‘We’ve got to do a lot better than that,’ ” Teder said.

Teder is leaving most of the marketing to his customers. “Referrals are still our biggest source,” he said.

 

John Ewoldt • 612-673-7633

  • related content

  • Rein Teder held one of his FakeTV devices at his Eden Prairie office. The unit deters burglars by mimicking the flickering of a television set when no one is home.

  • A FakeTV unit may not be as effective as an expensive alarm system, but burglars tend to choose the path of least resistance, say experts.

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