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Continued: Whole Foods pushes forward on product-labeling initiatives

  • Article by: BRIAN GAAR , Austin American-Statesman
  • Last update: April 17, 2013 - 8:34 PM

But it’s consistent with Whole Foods being a mission-driven company of “leading the consumer toward more healthy eating and living,” he said.

“It’s just consistent with who they are, is the simplest way to put it,” Wolf said.

Yarbrough said the new standards are an evolution of the natural and organics industry that Whole Foods has built.

“It’s just another way of building customer loyalty and building that faith in that, when they offer something they’re serious about this business,” he said. “And these are ways just for them to say, ‘Hey, we’re really serious about it.’ ”

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  • Whole Foods employee Ian Purdue scanned non-genetically modified products for ordering at the a store in Austin, Texas.

  • NEW STANDARDS

    Recent standards unveiled by Whole Foods:

    2010: Began implementing an animal welfare rating system for its meat and poultry.

    2010: Implemented a color-coded sustainability rating program for wild seafood species.

    2011: Introduced a set of tiered, green household cleaning standards.

    2012: Eliminated red-rated wild-caught species from its seafood cases.

    2012: Had organic personal care products in its U.S. stores third-party certified.

    2013: Announced that products in its North American stores that contain genetically modified ingredients will be labeled as such by 2018.

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