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Continued: Schafer: Minneapolis start-up hopes to tap power of referrals

  • Article by: LEE SCHAFER , Star Tribune
  • Last update: April 9, 2013 - 8:59 PM

Nothing beats a user inviting his or her Facebook friends to check it out, and Barrett said “the ‘aha moment’ seems to be when people see their friends’ full list of favorites.”

Heroic wants to get to 30,000 users in 15 months. None of the people interviewed for this column expect that to be easy, with success largely based on an unpredictable network effect. Plus, Heroic still needs to raise money to execute its Twin Cities plan.

“I hope they can find a marquee investor to get behind them because making Heroic into a destination site or frequently used app will be a tough journey,” said Casey Allen, the co-founder of Project Skyway in Minneapolis. “But hey, it’s the tough journeys where the biggest wins are found, right?”

 

lee.schafer@startribune.com • 612-673-4302

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