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Continued: Houzz refashions remodeling

  • Article by: PETE CAREY , San Jose Mercury News
  • Last update: March 26, 2013 - 8:38 PM

“It’s really a nice community,” Sakai said. “It’s very active and a great way for even a person on a budget to get a fair amount of advice.”

When eBay executive Daniela Mielke bought a ranch-style home on eight acres in Half Moon Bay, Calif., she began browsing the Internet for ideas.

“I don’t remember how I found Houzz — probably through a Google search — and then I just started surfing around. It’s very nice and has a very serendipitous way of searching and seeing things. I would often go there without a specific thing in mind, just browsing around. I saw this picture of a kitchen I really liked.”

She called the architect, Mark English of San Francisco, and hired him over the phone. Now she has a red, glossy Italian kitchen with hardwood floors, a high ceiling and some appliances she researched on Houzz.

For some, the site is taking the place of magazines and books. “I send all of my clients to Houzz, if they haven’t been there already,” said Mary Jo Fiorella, a Castro Valley, Calif., designer. “In the past, they would buy magazines and search through books for ideas to show me things they liked. Now we have a virtual place to share ideas with each other.”

  • related content

  • David Hew used Houzz to plan the remodeling of his family’s home in Los Altos, Calif.

  • Interior designer Nan Walz, front, showed California homeowner Shirley Fuller ideas on her iPad using the Houzz application earlier this month.

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