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Continued: Medina company brings innovation to pocket embroidery

  • Article by: JUSTIN MILLER , Star Tribune
  • Last update: February 20, 2013 - 11:03 AM

The global promotional products market accounts for around $18 billion in annual sales. The golf market alone is a $900 million sector. Both have a healthy demand for woven shirts, which are River’s End’s forte.

“In any industry that has not seen a lot of innovation something that is really innovative will probably gain a lot of acceptance fairly quickly,’’ said Glenn Karwoski, an expert on marketing and innovation at the University of St. Thomas Opus College of Business.

Karwoski said the company’s proprietary new technique “gives them a stronger position to forge partnerships or to collaborate with some of these larger folks.”

Justin Miller is a University of Minnesota journalism student on assignment for the Star Tribune.

  • related content

  • River’s End Trading Co. COO Maria Snyder and CEO Richard Ward are optimistic about a device developed by the company that speeds up on-the-pocket embroidery.

  • River’s End’s innovation allows for much larger logos to be more accurately embroidered on clothing.

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