business

“In any industry that has not seen a lot of innovation something that is really innovative will probably gain a lot of acceptance fairly quickly,’’ said Glenn Karwoski, an expert on marketing and innovation at the University of St. Thomas Opus College of Business.

Karwoski said the company’s proprietary new technique “gives them a stronger position to forge partnerships or to collaborate with some of these larger folks.”

Justin Miller is a University of Minnesota journalism student on assignment for the Star Tribune.