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The highlights of Bob Ulrich's 25 years with Target:
1984: Bob Ulrich becomes president of Target Stores, then the largest operating division of Dayton Hudson Corp. There are 80 Targets at the time.
1985: Target unveils a new store prototype, its first in a decade.
1987: Ulrich is promoted to CEO of Target, which has pushed into California and now has 247 stores in 22 states and sales of $4 billion.
1989: Target opens 30 stores in Georgia, Florida and the Carolinas, challenging Sears and Wal-Mart in their Southern strongholds. Now operating coast-to-coast, Target has 400 stores.
1990: The first Target Greatland store opens in Apple Valley. (Slogan: "Sometimes you just need a bigger Target.") It was 50 percent larger than a regular Target. Future Greatlands were downsized.
1990: Dayton Hudson acquires Marshall Field's.
1992: Target reaches 500-store milestone, undergoes dramatic shift in merchandising philosophy: more apparel and home goods, plus in-store pharmacies.
1994: Ulrich becomes CEO of Dayton Hudson Corp.
1995: Target launches a store credit card, the first in the discount retail industry. Within three years, Redcard has 9 million accounts.
1995: The first SuperTarget opens in Omaha, featuring a full line of groceries.
1998: Target announces it will open a store in Boston, the last major U.S. metropolitan area without one.
1999: Launches a line of appliances and household goods designed by architect Michael Graves; Target.com goes live.
2000: Dayton Hudson Corp. changes its name to Target Corp.
2001: Target opens a two-level store and corporate headquarters in downtown Minneapolis after years of controversy over a $60 million public subsidy for a parking ramp and infrastructure.
2004: In November, Target begins consistently outperforming Wal-Mart in same-store sales, a lead it will hold until November 2007. Target sells Marshall Field's and Mervyn's.
2006: Go International, limited-edition apparel from up-and-coming designers, is launched.
2007: Activist investor William Ackman buys a nearly 10 percent share of Target, saying the stock is undervalued; the retailer puts its lucrative credit-card receivables on the block as economic woes hit housing, consumer spending and the credit market.
2008: Target has 1,613 stores, including 218 SuperTargets.
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