"Your Choice/Health Care's New Era" is an occasional series on the seismic changes in health care that are putting complex new decisions in consumers' hands. Installments of the series are online at www.startribune.com/healthchoice. Stories in the series so far:
• Jan. 27: Creators of Carol.com want to do for health care what Travelocity did for airline tickets: drive down costs by handing consumers an online medical marketplace.
• March 16: Palliative care is revolutionizing how chronically ill patients and their families make treatment decisions; it's also creating debate on whether doctors and hospitals should be paid differently.
Just as Lawrence Kazmerski, a top official at the National Renewable Energy Laboratory, was about to give the keynote address at the University of Minnesota's annual E3 conference at the RiverCentre in St. Paul, the lights went out, bathing the audience in darkness and a deep sense of irony.
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