Ask the consultant: How do I market my new book about Elvis?

  • Updated: August 17, 2012 - 7:44 PM

question

I am a licensed independent clinical social worker who has written a book titled "The Psychological Autopsy of Elvis Presley.'' The book offers a bird's-eye view inside the King's mind. How do you market this kind of book?

BILL RONAN

3pr@ureach.com

answer

Your question is timely given that last Thursday was the 35th anniversary of "The King's" death. You have a unique offering about an American icon that people are still fascinated about to the extent that there's a weeklong annual tribute in Memphis around the anniversary of his death, Google shows more than 77 million results, more than 20 million people have visited Graceland, and satellite radio has a station devoted to his music.

Go for national media coverage and the closer you can get in advance to a significant date like Elvis' death or birth, the better the chances for media to write something about your book and give it broad exposure.

Celebrity publications, music and entertainment reporters, bloggers, and even broadcast outlets like the History and Biography channels could be interested. Contact reporters who have previously covered Elvis. Investigate Facebook and Twitter for Elvis links and connect with them, but don't be overtly promotional. Participate and let people discover what you have.

I'd look for opportunities with professional and popular psychology journals, conferences, and other related media and events in your area of expertise.

Some specific markets like Memphis could be interested in the book and a story originating there could be syndicated nationally.

For an artist that sold more than 2 billion records, there are fan clubs throughout the world -- but be careful here, especially if your portrait is not flattering.

Depending on your budget, you could experiment with some paid advertising on Google searches about Elvis. And for long-range planning, on the 50th anniversary of his death in 2027, the full autopsy report, which is now sealed, will be made public.

GLENN KARWOSKI

ADJUNCT PROFESSOR

MARKETING DEPARTMENT

UNIVERSITY OF ST. THOMAS

OPUS COLLEGE OF BUSINESS

SVP, MANAGING DIRECTOR

KARWOSKI AND COURAGE

G.KARWOSKI@CREATIVEPR.COM

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