Movers & shakers: Kari Seas, Code 42 Software

  • Updated: July 8, 2012 - 7:42 AM

A look at the people behind the numbers in area business.



Title: Vice president of enterprise marketing

Age: 41

Kari Seas -- new VP of enterprise marketing at Code 42 Software, the Minneapolis-based developer of CrashPlan backup software -- speaks from experience about the value of backing up corporate data.

Her account of the time and expense lost in recovering business data from a previous employer's burned-out laptop might be enough to move some prospective customers to action. If not, she said, the list of companies already using CrashPlan PROe, Code 42's enterprise backup software, might do the job. They include Adobe, Google, Groupon, Hewlett-Packard, Intuit, Kraft Foods, LinkedIn, NASA, National Geographic, and Stanford University.

Seas, reporting to chief marketing officer Mike Evangelist, is responsible for managing and growing Code 42's enterprise-related marketing efforts. The company's enterprise product has gained traction in some markets, including higher education, Seas said, but Code 42 isn't targeting specific markets because the need for backup is so widespread.

"It's kind of shocking how many companies still don't back up these [laptops and desktops], even though that's where most people save their business content," Seas said. "So there's a huge opportunity for Code 42 to help organizations better safeguard that information."

Seas, with nearly 20 years of tech marketing experience, joined Code 42 in June. She had been vice president of marketing communications at SwiftKnowledge in Eden Prairie.

Earlier, Seas was senior director of integrated marketing at Oracle Corp. after that company's acquisition of Stellent, where she had been vice president of corporate marketing. Code 42, founded in 2001, develops on-site, off-site and online backup software for consumers and small and medium-sized businesses.

Q How did you react to Code 42 closing on $52 million in venture capital in January?

AI was very impressed. That's a huge investment for any company to receive, given the economic climate. It just reinforces the fact that [it is] uniquely positioned to make a huge imprint in the backup market.

QWere you interested in working at a company the size of Code 42, which has 130 employees?

AAbsolutely. Code 42 is now pretty similar to the size that Stellent was when I joined it. It was great to be part of a company that was at that point in its growth and evolution, right at the cusp of getting really big and having great results and becoming a well-known brand.

QWhy have you focused on technology in your marketing career?

AIt's the pace and the constant evolution. It never gets boring. The technology that's being created as well as the different means to market the company, it's always changing, it's always challenging, it's fast-paced, and I really seem to thrive in that.


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