Several of Malt-O-Meal's cereals rank among the top 50 sellers and some outrank the brand-name cereals to which they are similar. Here's a look at Nielsen Co. data for Malt-O-Meal's five bestsellers:
1. Frosted Mini Spooners
Rank among top 50 U.S. cereal brands: 13
Resembles: Kellogg's Frosted Mini-Wheats (ranked fifth )
2. Golden Puffs
Top 50 rank: 24
Resembles: Kellogg's Honey Smacks, Post Golden Crisp (neither ranks in top 50)
3. Frosted Flakes
Top 50 rank: 26
Resembles: Kellogg's Frosted Flakes (ranked second)
4. Berry Colossal Crunch
Top 50 rank: 29
Resembles: Quaker's Cap'n Crunch with Crunchberries
(ranked 25th)
5. Marshmallow Mateys
Top 50 rank: 31
Resembles: General Mills' Lucky Charms (ranked seventh)
* Sales are ranked by pounds for the 52-week period ended Dec. 17.
Source: Nielsen Co. data from MOM Brands.
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