BLUESPIRE STRATEGIC MARKETING

Business: Full-service marketing firm specializing in strategic marketing, digital marketing, content marketing and custom publishing focused on financial services and health care.

Founded: 1983

Headquarters: Edina

Website: www.bluespiremarketing.com

Employees: 60

Executives: Kathryn Hammond, president; Jim Larranaga, executive vice president; Bruce Ficks, chief financial officer

2011 revenue: $15 million

Strategy: Grow organically and through acquisitions to reach goal of doubling revenue by the end of 2013 while looking to expand into the senior care market.