Movers & shakers: Marc Jensen, Space 150

  • Updated: March 11, 2012 - 9:57 AM

A look at the people behind the numbers in area business.

Marc Jensen

 

MARC JENSEN SPACE 150

Title: president

Age: 40

Marc Jensen, recently promoted to president of the Minneapolis digital agency Space150, has gone from playing video games to helping create an interactive billboard that "plays" with people.

He was previously the agency's vice president of technology and has been at Space150 for nine years. As president, he oversees operations, human resources, technology and user experience.

The billboard in question is a crowd-stopping digital display in New York City's Times Square for trendy clothing retailer Forever 21. It uses what the agency describes as "innovative computer vision technology'' to show previously videotaped models interacting in real time with passers-by, taking snapshots of them, picking them up or dropping them into a shopping bag.

"That's a really good example of the art and science coming together," Jensen said of the company's core disciplines of creative, technology and business strategy. The independent agency, whose offerings include digital ad campaigns, online and mobile applications, social media, brand development and marketing, has 140 employees in offices here and in New York and Los Angeles.

Jensen, who has a bachelor's degree in computer science from University of Minnesota Duluth, has an affinity for gaming and technology that dates to the late '70s, when his father brought home two now-legendary machines: the first home version of arcade classic Pong and an Apple II computer.

Jensen's promotion was part of a management restructuring that also saw Space150 founder Billy Jurewicz become chairman and president Marcus Fischer succeed Jurewicz as CEO.

QYou collect classic arcade games?

AI have 10 or 12 machines, mostly Atari. I just got an Atari Pong machine, an original from 1972, the seventh one that rolled off the assembly line. They sold 20,000 of them.

QYou also have video games at work?

AA few. "Joust," a two-player game. I play every day at work with a group of people here.

QAdweek recognized you last year as one of the "Top Ten Technologists" working in a digital or traditional agency -- so where do you see technology going?

AEverything is going to be on the smartphone, it's going to be the center. And the slow fade of desktops and everything else, that trend is going to continue. I think it's going to be uncomfortable for a lot of companies.

TODD NELSON

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