THE REMODEL CARD

Business: Buying service enables members to purchase appliances, flooring, cabinets, countertops and other products at what the company describes as pre-negotiated, contractor prices from two dozen local and national home-improvement retailers. The introductory fee of $499 covers the first year, after which the member pays a $5.99 a month subscription fee.

Founded: 2010

Headquarters: Roseville

Website: www.remodelcard.com

Employees: 2

Executives: Olov Strole and Chad Commers, principals

2012 revenue: $400,000 projected

Strategy: Expand membership as quickly as possible through home shows, mortgage brokers, real estate agents and other channels, seek partnerships with major employers to offer the Remodel Card to transferring employees, prepare to launch into other markets.