The lineup in the cereal cabinet

  • Updated: November 5, 2011 - 10:49 PM

CEREAL CABINET

General Mills' best-known cereal brands have been around for decades.

LUCKY CHARMS

• Launched in early 1960s with cartoon leprechaun urging moms, "laddies," and "lassies" to try it.

$150 million in annual sales; 8th-best selling U.S. cereal

Sugar: 10 grams per serving

Calories (without milk): 110

TRIX

• Cartoon Trix rabbit heard "Silly Rabbit, Trix are for Kids" for the first time in 1957.

$59 million in annual sales

Sugar: 10 grams

Calories: 120

HONEY NUT CHEERIOS

• Launched in 1979, one of the earliest variants of Cheerios

$342 million in annual sales; top-selling U.S. cereal

Sugar: 9 grams

Calories: 110

CHEERIOS

• Launched in 1941 as Cheerioats

$290 million in annual sales; 3rd-best selling U.S. cereal

Sugar: 1 gram

Calories: 100

Note: Sales data is for conventional supermarkets and drug stores, excluding Wal-Mart and club stores. Data is for the year ending Oct. 2, 2011. Sources: SymphonyIRI, General Mills

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