THRIVE ADVENTURES

Business: Adventure travel company specializes in organizing and guiding trips to New Zealand and other international and domestic locations, including the Boundary Waters Canoe Area Wilderness.

Founded: 2010 Employees: 2

Headquarters: Operates virtually, with no headquarters office

Website: www.thriveadventures.com

Executives: Al Macdonald and Sam Kurachek, co-founders and guides

2010 revenue: $45,000 for trips booked last year that took place early this year

Strategy: Step up marketing to book more travelers, pursue relationships with retailers and businesses that would book adventure trips for customers or employees through the company.