Business: National, full-service auto repair and franchise
Founded: 2003; current owners purchased the company in 2008; first Minnesota location opened in Roseville in March 2008
Headquarters: Scottsdale, Ariz.
Website: www.honest-1.com
Employees: Eight to 10 full time at a typical location
Executives: Jim Henkel, Minnesota area developer
2010 revenue: $645,000 for an average center open at least 12 months
Strategy: Henkel plans to continue looking for potential new franchisees typically from outside the auto industry and for opportunities to open locations outside the Twin Cities.
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