Honest-1 Auto Care

  • Updated: September 11, 2011 - 5:26 PM

HONEST-1 AUTO CARE

Business: National, full-service auto repair and franchise

Founded: 2003; current owners purchased the company in 2008; first Minnesota location opened in Roseville in March 2008

Headquarters: Scottsdale, Ariz. 

Website: www.honest-1.com

Employees: Eight to 10 full time at a typical location

Executives: Jim Henkel, Minnesota area developer

2010 revenue: $645,000 for an average center open at least 12 months

Strategy: Henkel plans to continue looking for potential new franchisees typically from outside the auto industry and for opportunities to open locations outside the Twin Cities.

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