Dalsin Industries and Hearthland Products

  • Updated: August 28, 2011 - 3:45 PM

DALSIN INDUSTRIES AND HEARTHLAND PRODUCTS

Business: Family-owned contract manufacturing and design engineering company specializes in sheet-metal fabrication for office furniture and other industries. Subsidiary Hearthland Products produces proprietary Memphis Wood Fire Grills and Hearthland Pellet Stoves.

Founded: 1945; launched Hearthland in 2009

Headquarters: Bloomington

Website: www.dalsinind.com

Employees: 115

Executives: Dalsin: Gary Fruth, CEO/president; Mike Simich, vice president of sales; Carolyn Mattila, marketing director. Hearthland: Fruth, CEO and president; Bob Borgerding, general manager; Rick Price, national sales manager; Mattila, marketing director.

2010 revenue: Dalsin more than $20 million; Hearthland: $2.1 million, projected $2.5 million to $3 million in 2011.

Strategy: Advance development and market penetration of Hearthland Products' grills and stoves; keep Dalsin in its core manufacturing business and working with several large, key customers.

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