MAN CAVE WORLDWIDE

  • Updated: July 17, 2011 - 12:59 PM

MAN CAVE WORLDWIDE

Business: The direct sales company markets meat plus grilling and bar accessories through Mary Kay-like home parties for men known as "meat-ings."

Founded: 2008

Headquarters: Eden Prairie

Website: www.mancaveworldwide.com

Employees: Four full-time, plus 1,300 advisers who host "meatings" and sell products.

Executives: Nick Beste, "main man," Jason Rodahl, "main operating man,'' and John Larkey, "main marketing man"

2010 revenue: Slightly more than $1 million

Strategy: Seek additional growth capital; continue building sales and marketing efforts through word-of-mouth and social networks, and recruit advisers who live and promote the Man Cave brand.

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