business
MAN CAVE WORLDWIDE
- Updated: July 17, 2011 - 12:59 PM
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MAN CAVE WORLDWIDE
Business: The direct sales company markets meat plus grilling and bar accessories through Mary Kay-like home parties for men known as "meat-ings."
Founded: 2008
Headquarters: Eden Prairie
Website: www.mancaveworldwide.com
Employees: Four full-time, plus 1,300 advisers who host "meatings" and sell products.
Executives: Nick Beste, "main man," Jason Rodahl, "main operating man,'' and John Larkey, "main marketing man"
2010 revenue: Slightly more than $1 million
Strategy: Seek additional growth capital; continue building sales and marketing efforts through word-of-mouth and social networks, and recruit advisers who live and promote the Man Cave brand.
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