General Mills pulls Yoplait ad

Updated: June 17, 2011 - 11:46 AM

The Golden Valley-based company responded to complaints from the National Eating Disorders Association.

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General Mills agreed this week to stop running a national Yoplait television advertisement after an advocacy group complained that the ad had "negative implications" for people suffering from eating disorders.

The ad involved a worker peering into an office refrigerator and mulling whether to take a piece of raspberry cheesecake -- making deals with herself for the indulgence. She instead chooses a Yoplait raspberry cheesecake yogurt after another worker, who has recently lost weight, chooses the same.

The National Eating Disorders Association said in a statement the ad's language was "seriously problematic," but applauded General Mills for pulling the spot.

Golden Valley-based General Mills said in a statement that any correlation between the ad and eating disorders was unintentional.

Some markets may continue to see the ad for a few weeks.