FREEWHEEL BIKE

  • Updated: April 24, 2011 - 3:16 PM

FREEWHEEL BIKE

Business: Bicycle retailer sells Trek, Gary Fisher and Scott Bicycles brand bicycles, apparel and accessories. Offers repair services at store locations and on-site repair with pickup and delivery through mobile repair squad. Repair classes also are available, as is a public shop, with tools and repairs, at the Midtown Bike Center in south Minneapolis.

Founded: 1974

Headquarters: Minneapolis

Website: www.freewheelbike.com

Employees: 85 full- and part-time

Executives: Kevin Ishaug, owner; Jake Helmbrech, general manager; Bill Kempton, founder, inventory manager; Pete Hamer, general service manager

2011 revenue: $6.8 million projected

Strategy: Grow organically at retail and online levels through emphasis on customer service. Pursue innovations such as connecting with bike commuters and winter bikers, placing vending machines along bike trails and forming strategic corporate alliances.

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